Portfolio Skills: Creative Strategy

Y Adventure Magazine

PROBLEM As part of the YMCA of the North, Y Adventure is best known for their phenomenal summer youth camps. Consequently, these camps fill up fast, but the other outdoor adventures they offer for adults and families do not. Our client had big goals for the year, and they [...]

By |July 10, 2023|Categories: |Tags: |

Thrivent Direct Mail

PROBLEM Thrivent Student Resources (TSR) offers resources that help people attend college with as little debt as possible. Their prospective audience consists of faith-based credit unions that don’t have those resources, but want to offer them to their members. TSR ultimately needed to create partnerships with these prospects so, together, [...]

By |July 10, 2023|Categories: |Tags: |

TWG Branding

TWG (formerly Tulsa Winch Group) had an aging brand focused on eight separate companies that had been acquired over 15 years. The brand was confusing and had not kept up with changes in their business. They hired us to research and develop a new brand architecture, visuals and messaging [...]

By |May 9, 2023|Categories: |Tags: |

Synchrony Leadership Content

PROBLEM Synchrony provides credit services to businesses ranging from large national retailers to local independent shops. With staff changeover in the retail industry, new technology, and the changing nature of the payment industry, it is imperative that Synchrony keep their clients active and engaged by staying on top of [...]

By |May 9, 2023|Categories: |Tags: |

DFS EMV Communications

PROBLEM Distributors and customers of Dover Fueling Solutions (DFS), a manufacturer of fuel dispensers and other products, had limited knowledge of an upcoming regulatory change that would change the way they do business. DFS wanted to position themselves as an industry resource, while increasing sales of their products related to [...]

By |May 8, 2023|Categories: |Tags: |

Mount Yale Wealth Management Website

PROBLEM When Mount Yale Capital Group launched a new wealth management division, there was no place for prospective high-performing advisors and their high-net-worth (HNW) clients to go to learn about Mount Yale and the new services they were offering. It was crucial to quickly launch a new website that [...]

By |May 5, 2023|Categories: |Tags: |

CDS Branding and Awareness

B2B persona discovery and brand awareness Until they were acquired in 2021 by a global entity, CDS Visual was a start-up focused on 3D visualization services to help industrial suppliers grow their businesses online. After the acquisition, management had a vision for expanding its services, elevating its [...]

By |September 21, 2022|Categories: |Tags: |

Cook Compression Product Launch

Slick product rollout PROBLEM Cook Compression, a B2B compressor services provider, had a new product line they wanted to unveil to both clients and prospects. They needed a video that highlighted the products and a strategy for reaching prospects with their message. SOLUTION We created a straight-forward, informational, [...]

By |August 16, 2022|Categories: |Tags: |

DocuMart Website Redesign

New website brings sizable increase in traffic PROBLEM DocuMart, an established mid-sized printer in several U.S. markets, needed to grow their brand and market share across the country, but they were operating with an outdated brand and website. They lacked unity in their marketing materials across locations. Their [...]

By |August 16, 2022|Categories: |Tags: |

Gateway Bank Awareness Mailings

Gateway Bank contacted us for help in promoting their new Edina branch. A community bank offering both business and personal banking services, Gateway wanted to reach out to their Edina neighbors to generate awareness of the new location. For our creative strategy, we leveraged one of the features that [...]

By |August 16, 2022|Categories: |Tags: |
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