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SunTrust Mortgage Black Friday Campaign
Black Friday is synonymous with excellent prices and bargains galore. Our client, SunTrust Mortgage, wanted to leverage the shopping frenzy by presenting an unexpected mortgage savings opportunity to their customers. To promote it, we created a direct mail piece that broke through the clutter at a time of year [...]
SunTrust Mortgage Direct Marketing
Fresh messaging = engaged audience PROBLEM SunTrust Mortgage provides a wide range of mortgage solutions to consumers looking to purchase their first home or refinance an existing one by lowering their rate or changing their terms. SunTrust communicates to their mortgage consumers an average of six times a [...]
TruStone Financial TruRate Checking Campaign
TruStone Financial asked us to help them promote their checking accounts—with an emphasis on the brand new TruRate Checking—through in-branch posters, digital ads and direct mail. In addition to the high-interest rate product, they were offering a cash bonus for opening any new checking account. With these great offers [...]
VSG Rotary Lead Generation
Vehicle Service Group (VSG), a manufacturer of vehicle servicing products, was facing uncertainty in the early days of the COVID-19 pandemic. They were looking to generate new leads from prospective customers and nurture those relationships in preparation for rebounding business. For this campaign, they chose to focus on their [...]
University of Minnesota CLA
The University of Minnesota College of Liberal Arts (CLA) engaged cat&tonic to re-imagine and update their view-book and other elements of their admissions promotions including direct marketing, promotional gift items, and more. cat&tonic developed a creative look and messaging that capitalized on the student values of CLA: Responsibility, Creativity, [...]
University of Minnesota SJMC
cat&tonic is a proud partner of the University of Minnesota. One of our most recent projects with the U of M School of Journalism and Mass Communication includes a custom landing page and an SEM campaign, promoting information sessions for the Professional M.A. In Strategic Communication. The tagline for [...]
