Portfolio Skills: Campaign Management

Mount Yale Wealth Management Website

PROBLEM When Mount Yale Capital Group launched a new wealth management division, there was no place for prospective high-performing advisors and their high-net-worth (HNW) clients to go to learn about Mount Yale and the new services they were offering. It was crucial to quickly launch a new website that [...]

By |May 5, 2023|Categories: |Tags: |

CDS Branding and Awareness

B2B persona discovery and brand awareness Until they were acquired in 2021 by a global entity, CDS Visual was a start-up focused on 3D visualization services to help industrial suppliers grow their businesses online. After the acquisition, management had a vision for expanding its services, elevating its [...]

By |September 21, 2022|Categories: |Tags: |

Cook Compression Product Launch

Slick product rollout PROBLEM Cook Compression, a B2B compressor services provider, had a new product line they wanted to unveil to both clients and prospects. They needed a video that highlighted the products and a strategy for reaching prospects with their message. SOLUTION We created a straight-forward, informational, [...]

By |August 16, 2022|Categories: |Tags: |

Gateway Bank Awareness Mailings

Gateway Bank contacted us for help in promoting their new Edina branch. A community bank offering both business and personal banking services, Gateway wanted to reach out to their Edina neighbors to generate awareness of the new location. For our creative strategy, we leveraged one of the features that [...]

By |August 16, 2022|Categories: |Tags: |

InproSeal Ecommerce Launch

Ecommerce Promotion With their new eCommerce platform up and running, Inpro/Seal needed to boost registrations by familiarizing users with all its benefits. Making the digital transformation from their traditional B2B sales model to an online platform wasn’t going to be easy, but with a smart, enthusiastic transition [...]

By |August 16, 2022|Categories: |Tags: |

SunTrust Merger Communications

Communications for an emerging brand PROBLEM SunTrust and BB&T merged to form Truist—a new financial services company leveraging the best of both brands. A massive print and digital initiative was required to alert customers of the pending changes. The primary challenge was finding the right tone and images [...]

By |August 15, 2022|Categories: |Tags: |

SunTrust Mortgage Black Friday Campaign

Black Friday is synonymous with excellent prices and bargains galore. Our client, SunTrust Mortgage, wanted to leverage the shopping frenzy by presenting an unexpected mortgage savings opportunity to their customers. To promote it, we created a direct mail piece that broke through the clutter at a time of year [...]

By |August 15, 2022|Categories: |Tags: |

SunTrust Mortgage Direct Marketing

Fresh messaging = engaged audience PROBLEM SunTrust Mortgage provides a wide range of mortgage solutions to consumers looking to purchase their first home or refinance an existing one by lowering their rate or changing their terms. SunTrust communicates to their mortgage consumers an average of six times a [...]

By |August 15, 2022|Categories: |Tags: |

TruStone Financial TruRate Checking Campaign

TruStone Financial asked us to help them promote their checking accounts—with an emphasis on the brand new TruRate Checking—through in-branch posters, digital ads and direct mail. In addition to the high-interest rate product, they were offering a cash bonus for opening any new checking account. With these great offers [...]

By |August 15, 2022|Categories: |Tags: |

VSG Rotary Lead Generation

Vehicle Service Group (VSG), a manufacturer of vehicle servicing products, was facing uncertainty in the early days of the COVID-19 pandemic. They were looking to generate new leads from prospective customers and nurture those relationships in preparation for rebounding business. For this campaign, they chose to focus on their [...]

By |August 15, 2022|Categories: |Tags: |
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