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SEMCIL Awareness Campaign
PROBLEM The nonprofit Southeastern Minnesota Center for Independent Living (SEMCIL) is a free, open-door resource to anyone who self-identifies as having a disability. When they received grant money earmarked for community outreach, they needed to find ways to get their message to their most [...]
Gateway Bank Awareness Campaign
PROBLEM Gateway Bank wanted to create brand awareness among new prospective clients. As a small, community-focused bank, they were looking to be more visible to those living within a 5-mile radius of their branches. In the past, the bank had done some smaller promotions with [...]
Mount Yale Wealth Management Website
PROBLEM When Mount Yale Capital Group launched a new wealth management division, there was no place for prospective high-performing advisors and their high-net-worth (HNW) clients to go to learn about Mount Yale and the new services they were offering. It was crucial to quickly launch a new website that [...]
CDS Branding and Awareness
B2B persona discovery and brand awareness Until they were acquired in 2021 by a global entity, CDS Visual was a start-up focused on 3D visualization services to help industrial suppliers grow their businesses online. After the acquisition, management had a vision for expanding its services, elevating its [...]
Cook Compression Product Launch
Slick product rollout PROBLEM Cook Compression, a B2B compressor services provider, had a new product line they wanted to unveil to both clients and prospects. They needed a video that highlighted the products and a strategy for reaching prospects with their message. SOLUTION We created a straight-forward, informational, [...]
Gateway Bank Awareness Mailings
Gateway Bank contacted us for help in promoting their new Edina branch. A community bank offering both business and personal banking services, Gateway wanted to reach out to their Edina neighbors to generate awareness of the new location. For our creative strategy, we leveraged one of the features that [...]
InproSeal Ecommerce Launch
Ecommerce Promotion With their new eCommerce platform up and running, Inpro/Seal needed to boost registrations by familiarizing users with all its benefits. Making the digital transformation from their traditional B2B sales model to an online platform wasn’t going to be easy, but with a smart, enthusiastic transition [...]
SunTrust Merger Communications
Communications for an emerging brand PROBLEM SunTrust and BB&T merged to form Truist—a new financial services company leveraging the best of both brands. A massive print and digital initiative was required to alert customers of the pending changes. The primary challenge was finding the right tone and images [...]
SunTrust Mortgage Black Friday Campaign
Black Friday is synonymous with excellent prices and bargains galore. Our client, SunTrust Mortgage, wanted to leverage the shopping frenzy by presenting an unexpected mortgage savings opportunity to their customers. To promote it, we created a direct mail piece that broke through the clutter at a time of year [...]
SunTrust Mortgage Direct Marketing
Fresh messaging = engaged audience PROBLEM SunTrust Mortgage provides a wide range of mortgage solutions to consumers looking to purchase their first home or refinance an existing one by lowering their rate or changing their terms. SunTrust communicates to their mortgage consumers an average of six times a [...]
