When long time boat enthusiasts (and twin brothers) Matt and Mark Asplund saw a need in their Lake Havasu community for better boat flooring solutions, they started their own company and dubbed it Twisted Traction.

They asked us to create a bold, exciting brand that reflected their passion for boating and ethical values and develop the assets they needed to launch their new business. The result was a dynamically aesthetic brand with accompanying messaging that echoed their personal connection to boating, plus a microsite to get them up and running, full speed ahead.