If you’ve suffered through your share of political commercials this election season, you may feel as if your brain has been poisoned. But did you know your brand could be poisoned by those very same political ads?
The below article references a study conducted by J. Walter Thompson on the effect political ads have on the ones that run after them. Participants who viewed a brand ad after a political ad perceived the brand spot as being less relevant, less entertaining, and less appealing.
The most interesting finding here is that it didn’t matter whether the ads were positive or negative—simply watching ANY kind of political ad had an adverse affect on the TV spots that followed. Which suggests that political ads of all kinds are kryptonite for your brand. Something to consider when you’re planning your next media buy.
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