![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
If you’ve suffered through your share of political commercials this election season, you may feel as if your brain has been poisoned. But did you know your brand could be poisoned by those very same political ads?
The below article references a study conducted by J. Walter Thompson on the effect political ads have on the ones that run after them. Participants who viewed a brand ad after a political ad perceived the brand spot as being less relevant, less entertaining, and less appealing.
The most interesting finding here is that it didn’t matter whether the ads were positive or negative—simply watching ANY kind of political ad had an adverse affect on the TV spots that followed. Which suggests that political ads of all kinds are kryptonite for your brand. Something to consider when you’re planning your next media buy.
Learn more here:
http://adage.com/article/agency-news/brand-ads-run-political-ads-drop-effectiveness/306433/
About the Author: cat-tonic
More posts
Ideas to Ponder – May 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...
Around the Agency – May 2025 Edition
An inside look at our latest explorations and undertakings. Introducing Heinlein Law When your livelihood or health is on the line, you don’t just need a lawyer—you need [...]
The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, [...]
