Starting next month this newsletter will get a new look, and with it, a new section. We haven’t settled on a name yet but “Link-a-Roo, More for You” has been excluded from the competition. This new section will be a collection of links and further reading on current issues in marketing that we think you’ll find interesting or helpful. As a preview, here are a few representative entries:
The ROI of Branding in Banking:
http://thefinancialbrand.com/38353/the-roi-of-branding-in-banking/
The EY Global Consumer Banking Survey (PDF): http://www.ey.com/Publication/vwLUAssets/EY_-_Global_Consumer_Banking_Survey_2014/$FILE/EY-Global-Consumer-Banking-Survey-2014.pdf
24 Things to Consider When Designing/Developing a Website: http://socialmediatoday.com/seth-rand/2231291/24-things-consider-when-designing-and-developing-website
More posts
Ideas to Ponder – May 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...
Around the Agency – May 2025 Edition
An inside look at our latest explorations and undertakings. Introducing Heinlein Law When your livelihood or health is on the line, you don’t just need a lawyer—you need [...]
The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, [...]