My first day at d.trio it was not yet d.trio. It was three people in Megan’s basement asking each other….what do we do now? How do we do it? And what do we call this?
It was January 3, 2000 and because the world did not end at the stroke of the millennium midnight my somewhat unplanned journey with my two incredible partners began. If I remember correctly, I think the first few hours were spent in amazement–realizing that we were actually going to do this..start a company, figure it all out.
It has been the easiest, scariest, most challenging, most exciting, nerve racking, amusing, enjoyable, fulfilling thing I’ve ever done and the time has passed so quickly.
More posts
Around the Agency – April 2026 Edition
An inside look at our latest explorations and undertakings. A beautiful day in the North Loop neighborhood Megan joined the North Loop Association Business Summit this month—bringing [...]
Clarity under pressure
In an era of accelerated consequence, the brands that endure are the ones whose meaning holds. When skepticism becomes behavior Why consequences now arrive faster Consumers build mental [...]
Brand as infrastructure
Identity as an operating system, not a performance Brand is one of the most discussed concepts in business—and one of the most consistently misdiagnosed. It is treated as expression, [...]
![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png)




