Messaging with a more personal touch

By cat-tonicPublished On: March 24, 2020Categories: Newsletter

Recently, we finished a direct mail campaign for Renovo Capital LLC, a local private lending company who provides capital for real estate investors, builders and home-remodelers. During the process of learning about Renovo, we found that their customers loved them. Not even exaggerating. We heard love in more than one of our customer interviews.

With that in mind, we found that Renovo could add a bit more of a personal touch to their messaging. Focusing on their relaxed but professional demeanor, we laid out a three-piece direct mail campaign that would help them stand out against the competition and grab a prospective clients’ attention.

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Changing seasons, changing business, changing world

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.