By Published On: February 2, 2016

This year we celebrate our 16th anniversary and I thought I would give some thought as to how d.trio might be similar to a 16 year old.

I started by googling ‘traits of a 16 year old’. First of all, I recommend against using this tactic, the internet can be a dark place. Although much of the information found was pretty unflattering, below are some of the nicer descriptors I found, and coincidentally, the ones most similar to d.trio:

16 year olds frequently ask the question, who am I?
I think this is as much a factor of our industry as our age. The marketing landscape changes quickly and although we actually know who we are, as an agency we have to strive to continually re-invent ourselves in this ever-changing industry.

They test rules and question authority.
Check. Maybe we’re not so much about challenging rules or authority, but we are about testing solutions and providing a thoughtful, sometimes critical, evaluation of the status quo.

They are opinionated and challenging.
Check, see above. We have never been afraid to offer our best opinions nor question ideas that we think could lead in the wrong direction.

Believes that he or she will do well.

Have self-confidence and a sense of pride and competence.
Similar to above. A few years in this business will quickly weed out those lacking in these traits.

Generally cooperative and considerate, although at times unpredictable.
I hope cooperative and considerate go without saying. As for unpredictable, there are few traits more powerful, important and perhaps underrated in marketing than unpredictable. Unpredictable creates results and it also happens to be one of my favorite traits.

Wishing you a 2016 filled with success and a few unexpected solutions.



About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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