For the sake of our sanity it was nice to get out of the brutal northern winter that’s overstayed its welcome. So we went to Atlanta where there is spring (and actual flowers). The need to see spring is a primal one and it coincided nicely with a client brand update that freshens their brand look and feel. Is this truly a coincidence? I think not. After the nose-to-the-grindstone marketing that we do all winter, creative ideas pop up in the spring like flowers, refreshing us and we want and need to pay attention to those ideas. SunTrust already had a sun-kissed brand, but the update took it a step further to make the banking brand more accessible, personal and warm, like spring. We had a great time there, reminded that face-to-face meetings are not dead, spring is for renewal, and it’s a great time to update your brand. Kudos to SunTrust and thanks for sharing your optimistic spring outlook with us if only for a day.
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.