Sometimes it takes a little internal marketing to get your marketing projects approved. We get it, you have no idea how many times our clients have needed our help to convince their CEOs or Boards of Directors that a particular project would be a benefit. We’ve learned how to speak the language and find meaningful evidence that can help make everyone better prepared to take on a big (or small) initiative. Figuring some of that information, not only what to talk about, but how to structure your conversation for maximum effect, might be helpful, we’ve built this Making the Case series. They’re all pdfs and they’re all free, so download to your heart’s content. If there’s another project you need some help making a case for, just let us know, we might already be working on the next MTC.
Making the CaseBeth Seitzberg2023-03-08T22:17:55+00:00