Sometimes it takes a little internal marketing to get your marketing projects approved. We get it, you have no idea how many times our clients have needed our help to convince their CEOs or Boards of Directors that a particular project would be a benefit. We’ve learned how to speak the language and find meaningful evidence that can help make everyone better prepared to take on a big (or small) initiative. Figuring some of that information, not only what to talk about, but how to structure your conversation for maximum effect, might be helpful, we’ve built this Making the Case series. They’re all pdfs and they’re all free, so download to your heart’s content. If there’s another project you need some help making a case for, just let us know, we might already be working on the next MTC.

Making the case for branding to upper management

Lot’s of good topics in here, plus a new kind of calculation to make brand work clear to the money guys.

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Making the case for content marketing to skeptics

You know it works. We know it works. Here’s how to prove to them that it works.

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Making the case for retaining an agency

Yes, it sounds self-serving. But you might be surprised about the fringe benefits.

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Making the case for conducting a contextual study

If you’ve got a niche or B2B audience, this might be your holy grail.

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Making the case for a culture evaluation

What do you mean, company culture has an influence on company revenue?

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