It’s not easy for marketers to get approval on special projects. We get it. We’ve helped many of our clients convince their CEOs to ease up on the purse strings for certain initiatives. Here’s how: We speak their language, and we find evidence that proves it’s worth the expense—no matter how large or small.
With that in mind, we built this series of tip sheets for helping you make your case and structure your conversation for maximum effect. These are free, ungated pdfs, so download to your heart’s content. If you’ve got another project in mind, give us a shout and we’ll help you get a YES.