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As part of our ongoing drive to create more effective and relevant messaging that speaks to our clients’ customers, we recently onboarded a unique and powerful consumer insights data platform called Resonate. With their Ignite platform, we have access to proprietary custom studies that are enriched with 13,000+ behavioral and attitudinal attributes. The results instantly scale to the full U.S. consumer base and give us deep, 360-degree views of almost any audience imaginable.
To date, we’ve used the insights gained from this data to build powerful messaging, influence branding decisions, drive relevant creative, and help develop segmentation strategies for many of our clients.
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