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As part of our ongoing drive to create more effective and relevant messaging that speaks to our clients’ customers, we recently onboarded a unique and powerful consumer insights data platform called Resonate. With their Ignite platform, we have access to proprietary custom studies that are enriched with 13,000+ behavioral and attitudinal attributes. The results instantly scale to the full U.S. consumer base and give us deep, 360-degree views of almost any audience imaginable.
To date, we’ve used the insights gained from this data to build powerful messaging, influence branding decisions, drive relevant creative, and help develop segmentation strategies for many of our clients.
About the Author: cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
