![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
As part of our ongoing drive to create more effective and relevant messaging that speaks to our clients’ customers, we recently onboarded a unique and powerful consumer insights data platform called Resonate. With their Ignite platform, we have access to proprietary custom studies that are enriched with 13,000+ behavioral and attitudinal attributes. The results instantly scale to the full U.S. consumer base and give us deep, 360-degree views of almost any audience imaginable.
To date, we’ve used the insights gained from this data to build powerful messaging, influence branding decisions, drive relevant creative, and help develop segmentation strategies for many of our clients.
About the Author: cat-tonic
More posts
Ideas to Ponder – March 2025 Edition
Interesting and inspirational content worth sharing. Creative thinking is so 2025 This Forbes writer gets it: Creative thinking in business is hella important. This blog offers some useful [...]
Around the Agency – March 2025 Edition
An inside look at our latest explorations and undertakings. Training the trainer Did you know you can train your AI tool to speak in your voice? If you [...]
Creative Thinking: The Business Edge You Can’t Afford to Ignore
Let’s be clear from the start: creative thinking isn’t optional in business. It’s not some soft skill reserved for designers or marketing teams, nor is it a "nice to have" [...]
