Get the insight you need to do your best work
—without adding hours of unpaid research.

Ever start a project where the brief is fuzzy?

Where your client knows they need something but can’t quite explain what—or why?
Or maybe you’ve done the digging yourself—thinking through brand strategy, surfacing the root problems—only to realize you can’t charge for all that extra work.

You’re not alone.

You know that great creative work needs clarity upfront.
But getting that clarity often takes more time and budget than your clients want to invest. That’s why we built the Brand Risk Assessment.

It’s a fast, focused tool that helps you get the strategic insight you need to make your work hit harder—and help your clients understand the real problem they’re solving.

Use it to shape the brief, guide your recommendations, and build trust faster.

With Your Clients

Use the Scorecard to start strategic conversations
Add credibility to your recommendations
Position yourself as a thought partner—not just a service provider

Behind the Scenes
Run assessments on your own before creative work begins
Identify blind spots early
Sharpen your ideas, speed up your process, and earn trust faster

• Built by strategists who’ve seen what drift looks like
• Designed to be fast, smart, and usable without a team of consultants
• Gives you language, insight, and confidence to make the case for better work

Includes:

• A strategic scorecard across 5 dimensions
• A brand reality check (how the brand is actually showing up)
• Clear recommendations—not vague fluff

Start the assessment when you’re ready.
It takes about 10–15 minutes and guides you through key questions designed by brand strategists. Once complete, we’ll generate a customized report that includes:

A brand scorecard across 5 dimensions
A reality check on how your brand is showing up
Specific insights and recommendations for improvement

💳 You’ll pay before submitting your answers, and you can save your progress and come back anytime.

We know what’s out there.
Clients asking if ChatGPT can write their website or if AI can design their logo.

Here’s the deal:

The Brand Risk Assessment uses AI—but it’s trained by brand strategists, not the internet.
It’s designed to spot risks, not create content.

• It gives you insight, not output
• It’s backed by human review, every single time
• It helps you frame the conversation, not get replaced by it

This isn’t about making AI do your job.
It’s about giving you better tools so you can do your job even smarter.

You’re the creative.

This is your edge.