![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
An inside look at our latest explorations and undertakings.
Distilled research… and fun!
Looking for shared smarts that don’t include a lot of reading? Say hello to Fun with Research. Whether you’re into UX, market research, cognitive science, or just curious how people tick, these videos turn complex ideas into bite-sized stories you can actually watch and remember.
Aware to care
Tired of more “how-to” content about research strategy? Let’s flip that. This isn’t a playbook, it’s a masterclass in doing research right. In “Brand Purpose … Are consumers aware to care?” the Ehrenberg-Bass team dives deep into the messy middle of purpose marketing. They surveyed thousands across the US, UK, and Australia to see how many people notice a brand’s moral commitments and shocker: even with the “best” purpose brands, awareness hovers around 10–18 %. It’s a blunt, data-driven reminder that lofty purpose statements don’t automatically land. If you’re building meaning into your brand, this one’s a must-read because it shows what works (and what doesn’t) when consumer awareness is the real hurdle.
But wait, there’s more
Want more marketing and branding insights? Sign up for The Scratching Post, our monthly newsletter for smart marketers.
About the Author: cat-tonic
More posts
Around the Agency – March 2026 Edition
We’ve been looking for ways to help here in Minneapolis and have been deeply moved by the support pouring in from across the country.
Marketing isn’t the problem. Identity is.
Why capable organizations stall—and why marketing takes the blame. If marketing feels harder than it should, it’s rarely because the team lacks skill, effort, or experience. Most organizations we [...]
The Stillpoint: A cat&tonic Reflection
Closing 2025 & Opening 2026 “At the still point of the turning world, there the dance is.” - T.S. Eliot This year didn’t explode with a single [...]
