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Ideas to Ponder – October 2024 Edition

By Published On: October 14, 2024Categories: Ideas to Ponder, Newsletter
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Interesting and inspirational content worth sharing.

We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about it that we haven’t read yet, so we can’t comment on. But we can tell you that in his latest blog about when to keep marketing work in-house and when to hire an agency, he makes some good points.

One of our favorite B2B marketing personalities, April Dunford, wrote a great article that challenges the belief some companies have about their lack of differentiation. As usual, she doesn’t pull any punches by reminding us that positioning can’t fix a crummy product. And she shows us how to see beyond the ideas that might be blocking our thinking around differentiation. Every B2B marketer should read this.

There’s a new book from Reel Art Press called 1001 Movie Posters: Designs of the Times. It features classics and lesser-known posters from the entire history of cinema. Movie lovers and art lovers alike will fall in love with this beautiful piece of work.

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About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.

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