Ideas to Ponder – October 2024 Edition

We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about it that we haven’t read yet, so we can’t comment on. But we can tell you that in his latest blog about when to keep marketing work in-house and when to hire an agency, he makes some good points.

One of our favorite B2B marketing personalities, April Dunford, wrote a great article that challenges the belief some companies have about their lack of differentiation. As usual, she doesn’t pull any punches by reminding us that positioning can’t fix a crummy product. And she shows us how to see beyond the ideas that might be blocking our thinking around differentiation. Every B2B marketer should read this.

There’s a new book from Reel Art Press called 1001 Movie Posters: Designs of the Times. It features classics and lesser-known posters from the entire history of cinema. Movie lovers and art lovers alike will fall in love with this beautiful piece of work.