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Interesting and inspirational content worth sharing.
We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about it that we haven’t read yet, so we can’t comment on. But we can tell you that in his latest blog about when to keep marketing work in-house and when to hire an agency, he makes some good points.
One of our favorite B2B marketing personalities, April Dunford, wrote a great article that challenges the belief some companies have about their lack of differentiation. As usual, she doesn’t pull any punches by reminding us that positioning can’t fix a crummy product. And she shows us how to see beyond the ideas that might be blocking our thinking around differentiation. Every B2B marketer should read this.
There’s a new book from Reel Art Press called 1001 Movie Posters: Designs of the Times. It features classics and lesser-known posters from the entire history of cinema. Movie lovers and art lovers alike will fall in love with this beautiful piece of work.
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About the Author: cat-tonic
More posts
Ideas to Ponder – May 2026 Edition
One explanation is risk—fear of missing the mark, offending someone, or simply not being funny. But that only explains the hesitation, not the outcome.
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Beth spent some time this week at the Nodes AI conference, where a lot of very smart people are trying to solve the same problem: how to make AI actually understand what it’s working with.
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Humor has long been a mainstay of effective marketing. At its best, it shows the people behind a company and the humanity they bring to their work. At its worst, [...]
