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Ideas to Ponder – November 2025 Edition

By Published On: November 17, 2025Categories: Ideas to Ponder, Newsletter
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An inside look at our latest explorations and undertakings.

Less panic, more purpose

Another reason to take a deep breath and release some of the anxiety that AI will put us all out of work. This one harkens back to c&t’s signature question: What problem are you trying to solve? (JSYK this article requires an account to read.)

Marketing trends

In this piece from Exploding Topics, AI is front-and-center. From generative-AI content creation to chatbots, personalized experiences, and even visual search, the article gives us a look at how marketing teams are evolving. It’s not just “tools change”—it’s a strategy shift.

Brand reports

Sure, AI’s everywhere right now, but it’s not the only thing worth watching. It’s also that time of the year again. The brand reports are here. Wondering who’s really ruling the brand world right now? Two fresh reports dig deep into what makes a name stick—and stay—at the top.

Interbrand’s Best Global Brands 2025 Report

Time Magazine’s Worlds Best Brands 2025

But wait, there’s more

Want more marketing and branding insights? Sign up for The Scratching Post, our monthly newsletter for smart marketers.

Around the Agency – November 2025 Edition
The Stillpoint: A cat&tonic Reflection

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.

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