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Ideas to Ponder – November 2024 Edition

By Published On: November 12, 2024Categories: Ideas to Ponder, Newsletter
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Interesting and inspirational content worth sharing.

This article from Mark Schaefer got us thinking. He talks about the “Parasite Economy” in which big companies like Google, Facebook, and Spotify don’t create anything, but make gobs of money from people who do. And then he discusses why this can be a good thing for creators. In this time of divisiveness, it’s nice to see someone considering both sides.

We love it when companies spice up their 404-error pages. This brilliant one from the Financial Times is clever, funny, and 100% on brand. Hat tip to Ann Handley.

We’re going gaga for the Guggenheim’s expanded visual identity. The logo mark, freeform iterations, and directional icons add even more interest to this iconic brand’s presence in the world.

But wait, there’s more

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Around the Agency – November 2024 Edition
The power of naming: Why a framework matters for your brand

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.

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