Ideas to Ponder – March 2025 Edition

Interesting and inspirational content worth sharing.

This Forbes writer gets it: Creative thinking in business is hella important. This blog offers some useful tips for getting the juices flowing. Since we’re a visual bunch, we are particularly into “Mind Mapping”, which is a brainstorming technique that revolves around a diagram of concepts and ideas.

We call it a brand refresh. This guy calls it a “mini-lution” (rather than an evolution or a revolution) and describes it as “lobbing a brand grenade” (love this) rather than a rebrand. His point about how most people don’t really know or care about the entirety of a brand is spot on—we branding types tend to care more than everyone else. But that doesn’t mean branding isn’t important—obviously.

It’s no longer a secret that data can help you make better decisions with your creativity. This article discusses five marketing trends for 2025, including a concept we’ve been talking about for years: Marketers who embrace analytics alongside creative storytelling will build more impactful campaigns that drive engagement and measurable results. In other words, use data to make your marketing work.