Ideas to Ponder – July Edition

By cat-tonicPublished On: July 17, 2024Categories: Ideas to Ponder, Newsletter

Interesting and inspirational content worth sharing.

Does your logo have a nickname? Maybe it should. We’re all familiar with the Nike “swoosh”, but you might be surprised to learn the logo nicknaming practice started in 1932 by a Canadian jet maker. If you’re into history and design, you’ll dig this article.

Yes, you can build trust while using AI tools in your creative. This article from Getty has 1) some great tips for doing just that, and 2) some pretty rad images produced by their algorithm.

Today, nearly 80% of employees are not engaged or are actively disengaged at work. Why? Because companies see engagement as “an HR thing”, when it should be owned by leaders and managers. This article has some great insights on why companies should refresh their employee engagement efforts and how to do it.

We’re not sure which is more fascinating…the data this study reveals, or the fact that somebody spent a lot of time and resources on a comprehensive, worldwide study about mispronounced brand names.

But wait, there’s more

Want more marketing and branding insights? Sign up for The Scratching Post, our monthly newsletter for smart marketers.

Around the Agency – July Edition

5 Ways to Rethink Marketing

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.