Ideas to Ponder – July 2025 Edition

By cat-tonicPublished On: July 14, 2025Categories: Ideas to Ponder, Newsletter

An inside look at our latest explorations and undertakings.

Every agency (ours included) has a hot take on why you shouldn’t cut marketing in a downturn. And while, yes, we’d love your budget, we’d say this even if you had none to give—because freezing spend is almost always short-sighted. These articles lay it out. And there’s more where that came from.

When everyone else is quiet it’s easier to be loud

Slashing ad spend in a downturn is like throwing out your phone because it got a spam call. This article lays out why staying visible when others go dark isn’t just brave—it’s brilliant.

Insights from an expert

Another economic wobble? Cool. Time to ‘pause all marketing’ and hope for the best—said no growth-minded brand ever. This one’s a sharp reminder that downturns don’t mean disappearing. They mean doubling down (smartly).

But wait, there’s more

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Around the Agency – July 2025 Edition

Don’t freeze your brand: Why momentum matters more than perfect conditions

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.