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Interesting and inspirational content worth sharing.
AI blunder
Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, we might as well enjoy the way-off-base assumptions it makes with its notification summaries. This example is an extreme case that initially struck fear into its recipient until they realized AI got things completely wrong.
Here are two other resources on naming—more focused on the brand name itself rather than brand hierarchy: This one is a high-level overview. This one gets into the nitty gritty.
Brand therapy
Some people say you find your soulmate when you’re not looking. That’s how we found ours. Air.Inc wrote this fun (gated) manifesto about “blanding”—a trend toward playing it safe by doing boring or copy-cat branding. Like us, they see themselves as brand therapists of sorts, helping clients think audaciously, be courageous, and embrace their weird.
But wait, there’s more
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Around the Agency – December 2024 EditionAbout the Author: cat-tonic
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