![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
An inside look at our latest explorations and undertakings.
A history lesson
Still not sure brand investment makes sense right now? This guide from Frontify lays it out: 10 reasons why pulling back during a downturn is exactly the wrong move—and why strategic brand investment now pays off later. A smart, sharp read with a plethora of great sources to chase into the rabbit hole.
Looking back won’t move your brand forward
This piece from Off-Kilter breaks down the tension between nostalgia and differentiation—a timely reminder that while familiarity feels safe, it’s bold choices that actually move the needle. Useful food for thought as you decide what to keep, and what to let go of.
But wait, there’s more
Want more marketing and branding insights? Sign up for The Scratching Post, our monthly newsletter for smart marketers.
About the Author: cat-tonic
More posts
Ideas to Ponder – September 2026 Edition
An inside look at our latest explorations and undertakings and the articles and inspiration we've been finding that keeps our thinking fresh.
Around the Agency – September 2026 Edition
An inside look at our latest explorations and undertakings. This past month at cat&tonic we've been putting our values to work—by acting on our belief that making a positive [...]
Values are decisions: How to operationalize organizational values
Most organizations have values.They’re on the website. They show up in recruiting materials and onboarding decks. Maybe they’re painted six feet tall on a conference room wall.And then Monday morning [...]
