Ideas to Ponder – August 2025 Edition

By cat-tonicPublished On: August 25, 2025Categories: Ideas to Ponder, Newsletter

An inside look at our latest explorations and undertakings.

A history lesson

Still not sure brand investment makes sense right now? This guide from Frontify lays it out: 10 reasons why pulling back during a downturn is exactly the wrong move—and why strategic brand investment now pays off later. A smart, sharp read with a plethora of great sources to chase into the rabbit hole.

Looking back won’t move your brand forward

This piece from Off-Kilter breaks down the tension between nostalgia and differentiation—a timely reminder that while familiarity feels safe, it’s bold choices that actually move the needle. Useful food for thought as you decide what to keep, and what to let go of.

But wait, there’s more

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Around the Agency – August 2025 Edition

How to Make Content Without Thinking

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.