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An inside look at our latest explorations and undertakings.
A history lesson
Still not sure brand investment makes sense right now? This guide from Frontify lays it out: 10 reasons why pulling back during a downturn is exactly the wrong move—and why strategic brand investment now pays off later. A smart, sharp read with a plethora of great sources to chase into the rabbit hole.
Looking back won’t move your brand forward
This piece from Off-Kilter breaks down the tension between nostalgia and differentiation—a timely reminder that while familiarity feels safe, it’s bold choices that actually move the needle. Useful food for thought as you decide what to keep, and what to let go of.
But wait, there’s more
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About the Author: cat-tonic
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