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Interesting and inspirational content worth sharing.
The importance of brand trust
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use a brand that they no longer trust. Just over another 40% will look for alternatives from competitors, and only 20% would consider the brand again.
Simplifying website emails
For web developers, SMTP can feel like anything but “simple”—but the right tools can help. We recently found FluentSMTP, a free WordPress plugin that keeps things easy (and did we mention free?). We’re giving it a go on our next build and will let you know how it works out.
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About the Author: cat-tonic
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