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Ideas to Ponder – April 2025 Edition

By Published On: April 16, 2025Categories: Ideas to Ponder, Newsletter
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Interesting and inspirational content worth sharing.

The importance of brand trust

What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use a brand that they no longer trust. Just over another 40% will look for alternatives from competitors, and only 20% would consider the brand again.

Simplifying website emails

For web developers, SMTP can feel like anything but “simple”—but the right tools can help. We recently found FluentSMTP, a free WordPress plugin that keeps things easy (and did we mention free?). We’re giving it a go on our next build and will let you know how it works out.

But wait, there’s more

Want more marketing and branding insights? Sign up for The Scratching Post, our monthly newsletter for smart marketers.

Around the Agency – April 2025 Edition
The feel is in the detail

About the Author: cat-tonic

cat-tonic
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.

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