Interesting and inspirational content worth sharing.
The importance of brand trust
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use a brand that they no longer trust. Just over another 40% will look for alternatives from competitors, and only 20% would consider the brand again.
Simplifying website emails
For web developers, SMTP can feel like anything but “simple”—but the right tools can help. We recently found FluentSMTP, a free WordPress plugin that keeps things easy (and did we mention free?). We’re giving it a go on our next build and will let you know how it works out.
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The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, [...]
Ideas to Ponder – April 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...