I recently discovered by taking an online assessment that my attention span might be a tad less than I had previously thought.
How can this be? I work in marketing. We all know that this business requires meticulous attention to detail and I pride myself on my ability to multitask and manage multiple projects like a symphony conductor. Give me any other attention measurement test and I will prove it to you. I will ace the test and impress you with my abilities. You cannot sneak a gorilla in on me. (If you don’t understand this reference, even though I’ve given away the punch line, you can still go to: http://www.youtube.com/watch?v=vJG698U2Mvo).
All these statements are true. I can focus, zone in, manage the details, juggle a multitude of projects…all of that. But, what happens when presented a series of questions where I am asked to self-report my behavior? Do I glance at the TV while my husband is talking to me and miss his point? Ok, yes. Do I sometimes read email while on the phone. Guilty. These weren’t actually questions on the test, but they represent the point. These type of behaviors illustrate that we do things that can deflate our attention.
The attention span measurement test I took was from Psychology Today. The site states that it contains 10 questions and it takes 5 minutes, but it really only takes about a minute, so even if you have a very short attention span you should be able to get through the test. You can check it out yourself at: http://psychologytoday.tests.psychtests.com/take_test.php?idRegTest=3361. Personally, my less than desirable score really got my attention.
More posts
Around the Agency – May 2025 Edition
An inside look at our latest explorations and undertakings. Introducing Heinlein Law When your livelihood or health is on the line, you don’t just need a lawyer—you need [...]
The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, [...]
Ideas to Ponder – April 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...