By Published On: March 28, 2017

Millions of people watched (either live or on YouTube) the now infamous Best Picture fiasco at the end of this year’s Academy Awards. Talk about embarrassing. Afterwards, heads rolled. People got canned. Excuses and accusations danced back and forth like feet in the opening number of La La Land.

Among all the explanations, one thing that hadn’t been discussed much was the faulty design of the winner cards themselves. Had the typography been better, there’d have been no confusion or controversy. The mistake proves a point about what makes typography good or bad. When it comes down to it, good typography is not about making type look nice. Its primary function is more utilitarian. It’s about clarity and communication.

This article breaks it down nicely, and provides some great solutions for how the winner cards could have been better designed:

Read the article

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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