By Published On: April 20, 2013

(Writer’s note: This was written last week but due to some complications not posted. Who knew it would still be appropriate today April 19th with yet another fresh round 4-12 inches of snow in Minnesota.)

It’s April 11th in Minnesota and we are in the grips of a very unfair Severe Winter Storm Warning. Most of the staff is unable to make it to the office and we are working from home looking out at some 5 or 6 inches of new fallen snow atop treacherous, ubiquitous ice.  Me, I’m trying hard to find what is good or fresh about all this.

So here goes. To our friends and colleagues who live outside of the snow belt…you may have beautiful 70 degree weather, even today. You may have sandy beaches, gentle waves and warm breezes.  You may be spared the wind chill warnings, the blizzards, the ice storms.  But you have not known the therapeutic value, the creative surge and pure joy that comes from the occasional Snow Day. It’s just like Christmas in April. Almost.

In preparation for the snow event, we took work home with us last night,  just in case we couldn’t make it in. The items we take usually consist of the things that we find hard to get to, the stuff at the bottom of our pile, the projects not driven by deadlines but those that require space and thought and time that can be elusive in the day-to-day office environment. In short, the things we put off.  It is at times like this that we are reminded that we are amongst the ‘non-essential’ workforce. We have no lives to save, no actual real fires to put out, no masses to feed, and no citizens to protect. We take our work very seriously and that’s a good thing, but it’s also good to remember that sometimes we may take things too seriously.

Tomorrow we will return to work refreshed. Working remotely we will have kept up with the essential details of all our projects and we will have also taken care of some nagging items on our to do list. We will have walked our dogs at lunchtime or finished our laundry or played in the snow with our kids. Some of us may have baked cookies and will bring them into the office to share. Just a thought.


-Maureen Dyvig is one of the founding partners of  d.trio marketing group

About the Author: Maureen Dyvig

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