By Published On: October 25, 2011

Fiserv, a leading global provider of information management and electronic commerce systems for the financial services industry, was looking for a fun way to connect with prospects and introduce the many services that Fiserv provides. Knowing that client decision makers are exposed to a constant influx of communications, Fiserv needed to cut through the clutter and find an interesting way to grow the relationship. Fiserv partnered with d.trio to develop and send out a quarterly direct mail campaign using high-end candy jars filled with candy to top prospects to warm them up to a call from a Fiserv sales executive.  The first candy jar promotion included a targeted message of “sweet ideas”, introducing their Fiserv representative and informing them of future communications.


As a follow up to the original candy jar, a quarterly mailing was sent containing candy to re-fill their jar.  Following the theme, “Another Sweet Idea from Fiserv”, a fresh supply of candy and information about one of Fiserv services such as ACCEL/Exchange Network, CardVision, and Risk Management were sent to the same prospects.  Each message correlated with the selection of candy, creating a compelling touch-point. For example, M&Ms with eyeballs promoted credit card fraud protection and PayDay® candy bars offered clients information on a pre-paid payday debit card program. Fiserv was able to achieve the goal of creating a renewed awareness of its brand and the services it offers to its clients.  Calls from their sales representatives were warmly received by the targeted prospects – proving candy can pave the way to a sweet relationship.

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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