Updated July 8, 2021
We’ve done some legwork to help you with your marketing by compiling and updating resources and information about what is happening in the financial services industry. We hope the following articles, white papers, and case studies will help you get started and be a resource to you throughout the year.
Understanding the big picture is very helpful as you plan and set goals for your marketing. See what the experts are saying.
Technology and Products
Digital banking and technology continue to be a major focus this year as consumers shifted their behaviors last year due to COVID-19. These new behavioral patterns will continue and consumer expectations remain high for technology solutions.
Credit card usage and balances went down during the pandemic and many financial institutions backed off on their marketing. But as the vaccines roll out and other aspects of the economy improve, expect to see more marketing in 2021 with fresh ideas and new promotions.
Articles from 2021
2021 Banking Outlook
Three Key Factors for Effective 2021 Planning in Financial Services
7 Major Payment Trends that Will Shake Up Banking in the Year Ahead
Technology & Products
Can’t Touch This: Contactless Payments in the Pandemic and Beyond
Lending Virtually: Why the Borrowing Experience Matters
Articles from 2020
How to Strike the Right Tone in Your Marketing Message
The Key to Sustainable Success: Delivering an Authentic Brand
Gallery: Pandemic Marketing Campaigns from Financial Institutions
Coronavirus Roundup: Critical Consumer Trends & Insight for Banking
What’s Next for Marketing After a Crisis or in a Recession
When A Recession Comes, Don’t Stop Advertising
B2B Marketing During a Pandemic – Tips, Tactics, and Examples
B2B Marketing After COVID-19: What Changes and What Doesn’t?
5 Critical Economic Trends for Financial Marketers
Seth Godin Says Financial Marketers Must Hit ‘Reset’ for COVID Recovery
Our Economy Was Just Blasted Years Into the Future
High-Tech, High-Touch in a Socially Distant World
Eight Steps for Getting Brands Through a Disruptive Crisis Like COVID-19
Is it Too Early to Promote Product?
How the COVID Crisis Is Revamping Financial Marketing Strategies
The Effect of COVID-19 on Credit Cards and Digital Banking
Future of Credit Card Marketing Through the Lens of COVID-19
How COVID-19 Is Changing Credit Card Marketing
Contactless Payments Can Help Minimize Your Exposure to Germs…
COVID-19 Has Changed Banking and Payments Behavior Forever
COVID-19’s Role in Widespread Adoption of Contactless Payments
E-commerce Sales Spiked Nearly 93% in May
Contactless Payment: Is It a Fad or The Future?
Almost Half of America Is Now Carrying Credit Card Debt, and More of It