By Published On: June 11, 2020

Updated July 8, 2021

We’ve done some legwork to help you with your marketing by compiling and updating resources and information about what is happening in the financial services industry. We hope the following articles, white papers, and case studies will help you get started and be a resource to you throughout the year.

Industry Trends

Understanding the big picture is very helpful as you plan and set goals for your marketing. See what the experts are saying.

Technology and Products

Digital banking and technology continue to be a major focus this year as consumers shifted their behaviors last year due to COVID-19. These new behavioral patterns will continue and consumer expectations remain high for technology solutions.

Card Marketing

Credit card usage and balances went down during the pandemic and many financial institutions backed off on their marketing. But as the vaccines roll out and other aspects of the economy improve, expect to see more marketing in 2021 with fresh ideas and new promotions.

Articles from 2021

Articles from 2020

About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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