By Published On: April 30, 2015

For the past year, Thrivent Federal Credit Union has been testing direct mail initiatives targeting students and their parents who are prepping to pay for college. In 2015, we opted for a larger multi-touch campaign that will include four direct mail pieces, online infographics and corresponding social media ads featured on Facebook and Twitter. d.trio developed Student Lending brand standards that TFCU uses on all college loan communication; opting for playful fonts, imagery that is student and college inspired and a more modern voice and overall tone.


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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