For the past year, Thrivent Federal Credit Union has been testing direct mail initiatives targeting students and their parents who are prepping to pay for college. In 2015, we opted for a larger multi-touch campaign that will include four direct mail pieces, online infographics and corresponding social media ads featured on Facebook and Twitter. d.trio developed Student Lending brand standards that TFCU uses on all college loan communication; opting for playful fonts, imagery that is student and college inspired and a more modern voice and overall tone.
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