By Published On: March 29, 2016

In Q1, Thrivent Federal Credit Union wanted to promote two different education-related loans. One was for their popular Student Lending product and the other was for a brand new Refinance product.

We helped them with the promotion by researching, recommending and securing prospect lists from our partner vendors, and by creating direct mail for each of the campaigns.

The Student Lending campaign targeted parents with soon-to-be college-aged children, encouraging them to submit their FAFSA applications, and to turn to Thrivent for any additional lending needs.

The Education Refinance campaign targeted audiences who had either recently graduated or had been out of college for a while, but still had loans to pay off. Our client was excited to share the news about their new product that not only offered low interest rate and other benefits, but also allowed members to consolidate federal and private loans.


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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