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In Q1, Thrivent Federal Credit Union wanted to promote two different education-related loans. One was for their popular Student Lending product and the other was for a brand new Refinance product.
We helped them with the promotion by researching, recommending and securing prospect lists from our partner vendors, and by creating direct mail for each of the campaigns.
The Student Lending campaign targeted parents with soon-to-be college-aged children, encouraging them to submit their FAFSA applications, and to turn to Thrivent for any additional lending needs.
The Education Refinance campaign targeted audiences who had either recently graduated or had been out of college for a while, but still had loans to pay off. Our client was excited to share the news about their new product that not only offered low interest rate and other benefits, but also allowed members to consolidate federal and private loans.
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