The Informatics Group strategically connects healthcare organizations with highly qualified healthcare technology consultants – “informaticists.” The company works with both payers and providers within healthcare systems, institutions, clinics and physician practices.
Looking to take their company to the next level in the face of rapidly increasing competition in their highly specialized niche, The Informatics Group turned to d.trio marketing group for help. Working closely with the company’s principals, d.trio undertook extensive industry and competitive research to help identify key differentiators for the company that would feed the development of more highly focused brand positioning and messaging.
A brand story and positioning document was developed and collateral has been created for The Informatics Group’s sales team. This included a piece for a newly named and branded proprietary process for aligning the company’s Healthcare IT consultants with their clients’ unique requirements.
We’re looking forward to the next stages of marketing tactic development including a complete website refresh that will make use of the newly developed content and be better optimized for search.
More posts
The feel is in the detail
When brand strategists and designers talk about brand, you’ll often hear the phrase “look and feel.” At first glance, it’s easy to assume that “look” is just about visuals—logos, colors, [...]
Ideas to Ponder – April 2025 Edition
What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...
Around the Agency – April 2025 Edition
An inside look at our latest explorations and undertakings. Actual hand craft We’re launching a new campaign for a local bank that wants to showcase the personalized nature [...]