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The Informatics Group strategically connects healthcare organizations with highly qualified healthcare technology consultants – “informaticists.” The company works with both payers and providers within healthcare systems, institutions, clinics and physician practices.
Looking to take their company to the next level in the face of rapidly increasing competition in their highly specialized niche, The Informatics Group turned to d.trio marketing group for help. Working closely with the company’s principals, d.trio undertook extensive industry and competitive research to help identify key differentiators for the company that would feed the development of more highly focused brand positioning and messaging.
A brand story and positioning document was developed and collateral has been created for The Informatics Group’s sales team. This included a piece for a newly named and branded proprietary process for aligning the company’s Healthcare IT consultants with their clients’ unique requirements.
We’re looking forward to the next stages of marketing tactic development including a complete website refresh that will make use of the newly developed content and be better optimized for search.
About the Author: cat-tonic
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