By Published On: July 2, 2014

The Informatics Group strategically connects healthcare organizations with highly qualified healthcare technology consultants – “informaticists.”  The company works with both payers and providers within healthcare systems, institutions, clinics and physician practices.

Looking to take their company to the next level in the face of rapidly increasing competition in their highly specialized niche, The Informatics Group turned to d.trio marketing group for help.  Working closely with the company’s principals, d.trio undertook extensive industry and competitive research to help identify key differentiators for the company that would feed the development of more highly focused brand positioning and messaging.

A brand story and positioning document was developed and collateral has been created for The Informatics Group’s sales team.  This included a piece for a newly named and branded proprietary process for aligning the company’s Healthcare IT consultants with their clients’ unique requirements.

We’re looking forward to the next stages of marketing tactic development including a complete website refresh that will make use of the newly developed content and be better optimized for search.



About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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