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Elan Financial Services offers their ATM and debit card customers (financial institutions) professionally developed, turnkey quarterly marketing programs to make debit card marketing to the end cardholder easy and cost effective. To help increase program participation, a 2015 marketing kit was created and mailed to their customer base. The purpose of the kit was to generate excitement, reinforce the benefits of participating in the quarterly debit promotions, and communicate important program information and key dates. Contents included a 9”x12” envelope with personalized letter, tri-fold brochure, and full-page calendar. Additional kits will also be kept on hand and used as an onboarding tool for new debit marketing customers.
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