![cat[&]tonic](https://cat-tonic.com/wp-content/uploads/candt_logo-rw.png){kind=logo}
THE TASK:
Redesign the Alliance Bank brochure collateral system to create an updated, modern look that is distinctive, represents the brand and is flexible enough to be relevant across products. Each brochure needs to look unique while at the same time complementing the others in the series.
THE RESULT:
We took a brand forward design approach. The gold tab shape echoes the Alliance Bank branding, frames the product name and provides consistency between the pieces. The accent colors create visual differences between the brochures, and the closely cropped images relate directly to the subject matter. The black band at the top of each piece, as well as the use of white space and sans serif typography, provides a clean, modern look.
About the Author: cat-tonic
More posts
Ideas to Ponder – December 2024 Edition
Interesting and inspirational content worth sharing. AI blunder Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, [...]
Around the Agency – December 2024 Edition
An inside look at our latest explorations and undertakings. CAPtivating audiences Our not-so-secret weapon to helping clients understand their audiences is a combo of two things: 1) our premium [...]
The Power of Naming: Why a Framework Matters for Your Brand
In a noisy, competitive marketplace, every brand is looking for ways to stand out—and a strong naming framework can give you that edge. Whether you’re launching new products, services, or [...]
