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THE TASK:
Redesign the Alliance Bank brochure collateral system to create an updated, modern look that is distinctive, represents the brand and is flexible enough to be relevant across products. Each brochure needs to look unique while at the same time complementing the others in the series.
THE RESULT:
We took a brand forward design approach. The gold tab shape echoes the Alliance Bank branding, frames the product name and provides consistency between the pieces. The accent colors create visual differences between the brochures, and the closely cropped images relate directly to the subject matter. The black band at the top of each piece, as well as the use of white space and sans serif typography, provides a clean, modern look.
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