By Published On: November 1, 2011

d.trio marketing group was selected by Concordia University to generate leads for prospective non-traditional students via direct marketing – augmenting SEM and radio.  The client wanted to drive more leads while controlling acquisition cost per lead and include both undergraduate and graduate programs.


To this end, d.trio added email as additional venue and mailed smarter through increased list performance knowledge and segmentation.


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About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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