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d.trio marketing group was selected by Concordia University to generate leads for prospective non-traditional students via direct marketing – augmenting SEM and radio. The client wanted to drive more leads while controlling acquisition cost per lead and include both undergraduate and graduate programs.
To this end, d.trio added email as additional venue and mailed smarter through increased list performance knowledge and segmentation.
For more information on how d.trio can help you, please contact greatideas@dtrio.com.
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