cat[&]tonic

Double black diamonds, anyone?

By Published On: March 24, 2014Categories: General
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Some people think I’m crazy because when I go on vacation, I don’t relax. I go. Hard. For instance, I like to go to the top of the mountain, feel the sun on my face, ski the double black diamonds and fall into bed exhausted at night (ok, maybe after a little wine too).

So what do double black diamonds have to do with business? A change of venue, change of pace and mindset in the great outdoors makes me more productive and creative in the long run. It releases the brain to think more broadly and makes me feel a sense of well-being. Here’s additional reading about the benefits of exercising outdoors.

My brain works hard at my job, but like most of you in business, I sit a lot. Not something I do well naturally, so when I feel a little burned out from thinking and sitting the best antidote to that is moving. And being in nature. Go to top of the mountain and your problems seem surmountable, or run or bike on the beach and look at the ocean – commune with nature, you’ll see.

It feels good to get outside and push yourself in different ways than you do in business, and test your limits. Even if you’re not that athletic, you can take a long walk or get on a bike and explore some new terrain. The fresh air and change will do you good, your ideas will flourish and you’ll sleep better than you ever have. I guarantee it.

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About the Author: Megan Devine

Megan Devine
Megan taps into her left-brain logic and right brain creativity—steering the business, bantering with her team, and strategizing on client work. She says it’s her dream job and we believe her. Using her passion and knack for understanding complex connections in business and marketing, she collaborates to create love between brands and customers. She possesses expertise and experience that only comes from persevering in the ever-changing marketing agency world. Megan co-founded d.trio marketing group, now cat&tonic, in January of 2000 and took sole ownership in 2019. Her vision, support, and sheer stubbornness got us through 9/11, the great recession, and a pandemic. She has judged the International ECHO Awards since 2005, has consulted for several organizations, and serves on several boards. Educated at Carleton College, she learned the importance of critical thinking for success. At home she learned the value of a good story.

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