By Published On: February 26, 2018

In honor of our 18th birthday, we decided to throw an online party. For 4 weeks, we posted articles, trivia, photos, quotes, personal anecdotes, words of wisdom, and a silly music video—all tied to the number 18.

We also invited our friends and business associates to join the party by sharing our posts, sending us comments, and answering some poll questions. Each post, comment, share, or newsletter sign-up gave people a chance to win some pretty cool prizes, including d.trio swag, an Amazon gift card, a pair of Bose headphones, an 18-year-old bottle of scotch, and an office pizza party.

Our main goal for the campaign, besides just having fun, was to increase our visibility online through social media engagement. And while we didn’t have any solid benchmarks to compare our results to (since this was our first campaign of this magnitude), we were very happy with the final results, which included: A huge increase of active users to our website, a bunch of new email subscribers and Twitter followers, and even a new business inquiry.

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About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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