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Recently, we were tapped by our client Cook Compression to help develop their voice and identity. They felt there were inconsistencies and confusion around how they spoke about themselves, and they were in need of some clear direction. Our solution was to deliver a succinct messaging document that could serve as a jumping-off point to guide their future communications.
We started by digging into some research. After dozens of interviews with internal stakeholders and clients, we identified the specific characteristics and key messages that made the Cook Compression brand unique. From there, we wrote headlines, sample text, a positioning statement, and a brand story that helped bring their messaging to life.
The final brand voice document gave the client the tools and direction they needed to speak confidently about their company, and to be consistent in their communications. We can’t wait to see what develops as a result of the hard work everyone put in!
Brand tone and voice characteristics
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