We all know how quirky, fickle, and just plain weird the English language can be. Here’s more proof. Ever hear of a contranym? It’s a word that can have two completely opposite meanings, depending on its context. They’re enough to drive an ESL student bonkers.
Here are some examples of contranyms and their double—opposite—meanings:
Bound—heading to someplace, or being restrained from something Custom—a common practice, or a special treatment Garnish—to add (as in food), or to take away (as in wages) Sanction—to approve, or to boycott Splice—to join, or to separate Strike—to hit, or to miss (as in baseball) Transparent—invisible, or obvious Trim—to add (as in decorating), or to remove excess Variety—one particular type, or having many types Wear—to endure, or to deteriorate Weather—to withstand, or to wear away
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.