Ah, January, when the snow flies and the trend forecasters are all in bloom. It’s that time of year again when the predictions are rampant. I’m sure you’ve heard by now that Pantone has declared Marsala the color of the year. We’re all in favor of deeply pink wine shades, but thought it would be interesting to see what some other prognosticators have to say on the subject. Color Marketing Group, which was founded in 1962 is an international organization whose members “interpret, create, forecast, and select colors in order to enhance the function, salability and quality of manufactured goods.” They’ve been issuing color forecasts 19 months ahead of the year for a long time. Below are the colors they believe will dominate in 2015. Lots of warm grays and earth tones, and one very marsala looking deep pink.
Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else.
The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.