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A new reason to have faith in banking….
d.trio created this headline, and other key messages for Thrivent Financial Bank’s transition to Thrivent Federal Credit Union. We began working with the Thrivent team in 2012 to gear up for the credit union’s launch in 2013. With multiple internal and external audiences, and change in focus from a Lutheran to Christian-based affinity, Thrivent needed a fresh and compelling brand story. We’re launched…and going to market with promotions around the Credit Union’s great new products and services.
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