By Published On: July 1, 2013

A new reason to have faith in banking….

d.trio created this headline, and other key messages for Thrivent Financial Bank’s transition to Thrivent Federal Credit Union.  We began working with the Thrivent team in 2012 to gear up for the credit union’s launch in 2013.   With multiple internal and external audiences, and change in focus from a Lutheran to Christian-based affinity, Thrivent needed a fresh and compelling brand story. We’re launched…and going to market with promotions around the Credit Union’s great new products and services.


About the Author: cat-tonic

Born of curiosity and enthusiasm, we’re a scrappy group of smart, passionate marketers who work hard and play hard. We show up every day and fight for our clients who are making the world a better place. We listen with curiosity, explore deeply, ask hard questions, and sometimes put forth ideas that might make you squirm. Because we believe the status quo is good for growing mold but not much else. The way we see it, change is the way forward and the magic happens when curiosity, math, science, instinct, and talent intersect.
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