Ideas to Ponder – October 2024 Edition
Interesting and inspirational content worth sharing. We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about it that we haven’t read yet, so we can’t comment on. But we can tell you that in his latest [...]
Ideas to Ponder – September 2024 Edition
Interesting and inspirational content worth sharing. Let’s talk logos. When concepting ideas, today’s designers don’t need a creative brief to tell them to keep things “screen-friendly”. But like all trends, somebody somewhere is working hard to buck this one. According to Logo Lounge’s 2024 Logo Trend Report, “Bell [...]
Ideas to Ponder – August 2024 Edition
Interesting and inspirational content worth sharing. In this interesting HBR article, the authors discuss brand building and the importance of the customer promise. They include some great examples and back up their claims with research data. It’s a must-read for anyone who’s thinking about their brand positioning. [...]
Ideas to Ponder – July Edition
Interesting and inspirational content worth sharing. Does your logo have a nickname? Maybe it should. We’re all familiar with the Nike “swoosh”, but you might be surprised to learn the logo nicknaming practice started in 1932 by a Canadian jet maker. If you’re into history and design, you’ll [...]