Category: Ideas to Ponder

An inside look at our latest explorations and undertakings. Every agency (ours included) has a hot take on why you shouldn’t cut marketing in a downturn. And while, yes, we’d love your budget, we’d say this even if you had none to give—because freezing spend is almost always [...]

Interesting and inspirational content worth sharing. The best of the best For the past 25 years, Interbrand (big branding agency in case you don’t know) has been conducting a massive ranking report for the Best Global Brands. It is always interesting, especially as it is based on [...]

What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...

What happens when people lose faith in your brand? According to this article and Northwestern University, almost 40% of Americans will never again use...

Interesting and inspirational content worth sharing. Creative thinking is so 2025 This Forbes writer gets it: Creative thinking in business is hella important. This blog offers some useful tips for getting the juices flowing. Since we’re a visual bunch, we are particularly into “Mind Mapping”, which is a [...]

Interesting and inspirational content worth sharing. Just Be Audacious If you’re worried about how AI will affect you and your marketing, have no fear. Mark Schaefer, as always, offers some insights that will make you feel better. Our favorite: “Human audacity wins.” DIY Magazine Cover [...]

Interesting and inspirational content worth sharing. AI blunder Apple might be good at naming, but they’re still getting their sh*t together on AI. While they do that, we might as well enjoy the way-off-base assumptions it makes with its notification summaries. This example is an extreme case [...]

Interesting and inspirational content worth sharing. This article from Mark Schaefer got us thinking. He talks about the “Parasite Economy” in which big companies like Google, Facebook, and Spotify don’t create anything, but make gobs of money from people who do. And then he discusses why this can be [...]

Interesting and inspirational content worth sharing. We know a lot about client/agency relationships. Jared Belsky has a lot to say about them too. He even wrote a book about it that we haven’t read yet, so we can’t comment on. But we can tell you that in his latest [...]

Interesting and inspirational content worth sharing. Let’s talk logos. When concepting ideas, today’s designers don’t need a creative brief to tell them to keep things “screen-friendly”. But like all trends, somebody somewhere is working hard to buck this one. According to Logo Lounge’s 2024 Logo Trend Report, “Bell [...]