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Write better B2B copy with these 8 tips
Want to write B2B copy that resonates with your audience? Copy that builds your brand, drives sales, and helps cement long-term customer relationships? Keep the following tips in mind. Get to know your audience. Before you put finger to keyboard, you need to be clear on exactly who it is [...]
Better B2B Marketing: It starts with your audience
Want to make your B2B marketing more effective? First thing’s first: get to know your audience. Because to find, connect with, and motivate a potential customer—whether it’s a B2B or B2C customer—you need to understand what makes him or her tick. So what then are the main characteristics of a [...]
8 ways to align sales and marketing for better results
The numbers are staggering. 79% of all sales leads never convert to sales. In business, not having your marketing and sales teams aligned is an expensive misstep. According to HubSpot, that amounts to $1 trillion a year in wasted marketing efforts and decreased sales productivity. How does landing 38% more [...]
Marketing Automation in the B2B Space
As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their world after we sign up for a newsletter or make a purchase; wish us a happy birthday with a special [...]
Content marketing strategy—everyone’s doing it (or they should be)
We tend to use this section of our newsletter to show off the great design we put out into the world, often with little mention of the many hours of strategy that led up to it (we have to keep some secrets). This month, it’s all about the strategy. When [...]
Prepping your Sales Team for Marketing Leads: 3 Pitfalls to Avoid
Even the best companies can struggle with getting separate departments in their organizations to work together to accomplish the same objective. This is especially true with marketing and sales—entities who have historically operated in their own separate silos. The breakdown tends to occur as each department works independently toward their [...]
Some considerations for adding marketing to your B2B sales plan
I recently read an article about the changing dynamics between agencies and clients written by an entrepreneurial advisor named David C. Baker. He made a few points that really resonated with me. His first point was that there are smarter people in marketing firms than ever before. As a person [...]
B2B sales and marketing – why sales and marketing should work together for best results
Being in the marketing industry, we get in the habit of anticipating trends and important changes in industries. One of the shifts happening is that business-to-business (B2B) sales and marketing strategies that have typically been treated as separate, need to work together more than ever. B2B sales is a different [...]
Before you begin: branding assessment worksheet
Are you considering a brand refresh or brand assessment for the new year? Whether you plan on engaging a marketing and branding agency or conducting your own review, taking a little time to locate resources and establish your access to key information can save frustration and delays along the way. [...]
One simple question that can get any business back on track.
Between changes in technology, changes in economic, marketing and business theory, information overload, and this seemingly global simmering anger, the world of work these days can be extremely challenging. Marketing in particular, still often considered by companies as more of an expense than an investment, is plagued by an absolute [...]
