A strategic gut check for brands that want to stay sharp

Right now, uncertainty is everywhere.

The economy’s shifting. Buyer confidence is down. Social and political turmoil are making every decision feel heavier—and riskier.
In times like these, clarity isn’t a luxury. It’s a leadership advantage.

The Brand Risk Assessment is a fast, focused diagnostic tool designed to help you see through the fog. Built on decades of real-world brand experience and delivered by AI powered by real human judgment, this tool uncovers the silent drift that pulls even great brands off course.

Because when messaging blurs, teams disconnect, or purpose starts to wobble—even slightly—it doesn’t just look bad. It costs brands momentum, trust, and opportunity. This is about realignment—so your brand can move with confidence in a world that won’t sit still.

Built by brand strategists who’ve spent years helping companies stay aligned in high-stakes transitions.

Clarity is momentum

Waiting for clarity won’t bring it. That’s why we built this tool—for founders, marketing leaders, agencies, and teams who want to move forward now, not wait for conditions to stabilize.

The Brand Risk Assessment helps you realign, refocus, and lead with intention. It’s a small move that unlocks major momentum.

What you’ll get

A brand assessment scorecard across five key brand drivers:

Clarity

Do people really get what you’re about?

Consistency

Are you showing up the same way across channels and touchpoints?

Differentiation

Do you stand out for the right reasons—or just sound like everyone else?

Emotional resonance

Are you creating connection, or just broadcasting noise?

Alignment

Does your brand reflect your values, vision, and internal culture?

See a sample scorecard

Plus, you’ll receive

  • A tailored set of recommendations, not generic tips

  • Insight from human experts reviewing results alongside custom trained AI

  • A friction-free process built to save time and cut through the noise

Who it’s for

The Brand Risk Assessment is designed for:

  • Businesses navigating change—new offers, new teams, new markets
  • Marketing teams facing internal misalignment or external confusion
  • Founders and leaders who feel something’s off, but can’t put their finger on it
  • Agencies looking for a sharp, credible way to evaluate brand health for clients or prospects—and open doors to deeper strategic work

$375

flat rate

Simple, straightforward pricing that includes:

• A full brand scorecard across 5 key risk areas
• Tailored recommendations based on your responses
• A blend of AI analysis and expert human insight
• Optional next steps to help you move forward

No hidden upsells. No fluff.
Just clarity you can act on.

How it works

Start the assessment when you’re ready. 
It takes about 10–15 minutes and guides you through key questions designed by brand strategists.

The Brand Risk Assessment uses AI—custom trained using a lens that has been refined over years of work with real businesses, not trained by the internet. 
It’s designed to spot risks, not create content and it will give you insight, not generic output. Plus, it’s backed by human review, every single time.

Once complete, we’ll generate a customized report that includes:

A brand scorecard across 5 dimensions
A reality check on how your brand is showing up
Specific insights and recommendations for improvement

💳 You’ll pay before submitting your answers, and you can save your progress and come back anytime.

Start the
assessment

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back anytime

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securely

Receive your 
custom report

Ready to get clear?

Don’t let brand misalignment drag you off course. A small investment now can prevent much bigger costs down the line—lost trust, wasted spend, missed opportunities.