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It might be because we just changed everything, even our name. cat&tonic used to be d.trio marketing group. So the thing you are looking for might still be around here somewhere. We’re monitoring what breaks in the move and we’ll get it all tidy soon. Want to try a search?
In the mean time, here are some things to read while we sort this mess out.
The shortest distance between a brand and its audience
Humor has long been a mainstay of effective marketing. At its best, it shows the people behind a company and the humanity they bring to their work. At its worst, [...]
Ideas to Ponder – April 2026 Edition
An inside look at our latest explorations and undertakings. Why clear identity matters more than ever This piece on brand ontology gives language to something a lot [...]
Around the Agency – April 2026 Edition
An inside look at our latest explorations and undertakings. A beautiful day in the North Loop neighborhood Megan joined the North Loop Association Business Summit this month—bringing [...]
Clarity under pressure
In an era of accelerated consequence, the brands that endure are the ones whose meaning holds. When skepticism becomes behavior Why consequences now arrive faster Consumers build mental [...]
Brand as infrastructure
Identity as an operating system, not a performance Brand is one of the most discussed concepts in business—and one of the most consistently misdiagnosed. It is treated as expression, [...]
Ideas to Ponder – March 2026 Edition
An inside look at our latest explorations and undertakings. Leading with identity When things feel uncertain, the instinct is often to tweak the messaging. Adjust the campaign. Push harder. [...]
