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Keeping stakeholders in the know
A client (with which we have an NDA) formally announced a merger that makes them the global leader in their category. They brought us onboard to create the necessary communications [...]
DM wars, an easy $10, and new digs
Battle of the DM package Earlier this year, we created a direct mail challenger package for Applied Data Finance in an attempt to boost their response rates. In the [...]
Building an effective survey Part 2: Psychological factors in refining your questions
In Part 1 of this two-part blog series, we looked at the basics of survey construction. In Part 2, we’ll take a more in-depth look at the psychological factors that [...]
Building an effective survey Part 1: Survey construction
If a brand overhaul or refresh is in the cards for your company, there is a lot to consider. At the top of your list should be the perceptions, preferences, [...]
Celebrating, branding, and learning
We were honored to be a part of the Y Adventure Lab’s Volunteer and Partner Recognition event. The program celebrated the work of co-founder, Tony Schiller, who is retiring [...]
Moving, communicating, and winning
In with the new, out with the old It’s been almost a month since we changed our name. We planned and prepped for what seemed like forever and now we’re [...]
Fruits of a long, successful, ongoing relationship
Long before they were acquired by the YMCA and changed their name to the Y Adventure Lab, Cycle Health relied on our team to create materials promoting fun, healthy outdoor [...]
Corel becomes Alludo
When I was young and still learning about how a computer could be a creative outlet for design and illustration, I remember using CorelDRAW. It was one of the few [...]
5 things I learned from changing my company’s name
We recently changed our name from d.trio marketing group to cat&tonic. As you can imagine, it’s a major ordeal. This is our story of going through the process and the [...]
A labor of love
This is where we usually feature the work we do for clients and give you some background into the project. Since you already know us and we gave you the [...]
Letting the cat out of the bag
d.trio is now cat&tonic We’ve been lobbing subtleties, innuendos, and teasers into the digosphere for the past few months about big changes coming and we’re finally ready to tell [...]
Tearing off the Roof
For 22 years, d.trio has been a smart, nimble, and forward-thinking agency. Over those years, we have reinvented our brand several times as we shifted our business focus to embrace [...]
