Author: Sam Glubka

Sure seems like that internet thing is here to stay, eh? Websites have come a long way since the days of static online brochures. And, a website is one of the, if not THE, most important marketing tools you probably have running at the moment. But do you know HOW [...]

On my recent trip to Japan I got a brief glimpse into what marketing and advertising is like in a country halfway around the world. Most people probably think of the bright lights of Tokyo in places like Shibuya Station, think Times Square in New York, as being the quintessential [...]

I recently handed a coworker and fellow millennial an article about millennial homebuyers from the Star Tribune. I mentioned that I actually agreed with most of the opinions in it – which can be pretty rare for any article attempting to dissect the inner workings of our generation. Most of [...]

You might not think the technology being developed for videogames has many implications for everyday life, business, or even marketing—but you’d be wrong. E3 wound down in early June revealing a few more details about some interesting technologies that are in development. Google Stadia and Microsoft’s Project Xcloud will allow [...]

Web design has been growing by leaps and bounds. Every year the processing power available makes it possible to create some really incredible experiences on the web. With full 3D rendering, live video feeds, augmented/virtual reality, and everything in-between there is a vast array of tools available to creating truly [...]

Finding the perfect stock image can be a challenge. After all, a picture is worth a thousand words. Discovering a photo that says all the right words is difficult. Here are some tips from someone who has spent countless hours scouring the web for the right stock photo. Consider hiring [...]

It is slowly becoming common for the most well-known brands to remove their name from their logo, sometimes allowing it to leave completely on its own. Proving that their marks are so ubiquitous that anyone who sees them can remember the name. Target is our own homegrown version of this [...]

What was the last advertisement you responded to? You may have trouble even remembering. Most of us would rather not admit that we were convinced by an advertisement to buy a product or service, learn more, or sign up for something. It’s human nature to want to take ownership of [...]

Among designers in marketing the phrase “make it pop” it is a rather well-known trope. It is commonly discussed that clients will provide feedback using the phrase along with other non-specific comments. Some designers even get frustrated and lose respect for the feedback provided. What this shows is not a [...]

Marketing and PR in the world of video games, has always felt like it is in a weird place. Whether it’s the constant battle between (arguably) overzealous fans and video game creators, the shift to games with more wide appeal, or the long history of clashes over sex and violence [...]