Author: Megan Devine

If you’re looking for ways to improve your marketing results, you’ll need to look deeper into the data to extract meaningful insights into the persona or audience you want to engage. As an experienced marketing agency in Minneapolis, steeped in direct response and digital strategies, we’ve worked with data our [...]

I recently read a great article about the unintended consequences of decisions we make. In the article How To Use Second-Order Thinking To Solve Problems Smarter the author takes us through the thought process of thinking about what might happen if you pursue a certain solution to a problem – [...]

We all know that there are leading and lagging indicators with behavioral change in any economic or business environment shift. Some changes are driven by innovation (think of the ripple effect the iPhone had on how people interact with myriad things). Some are driven by personal beliefs (e.g. reusable grocery [...]

What happens when 12 marketing agencies get together during COVID-19? Well, obviously, we did a Zoom conference, so that’s a new thing, but we also talked about the state of business across the U.S. From our microcosm of the Agency Management Institute Synergy group, we found the good, the bad, [...]

One of the things that has changed across the board with the recent business shutdowns is the type of interactions/experiences customers are having with businesses. Suddenly, a premier digital customer experience is necessary to make sure that the customers you have are the customers you keep. This is not a [...]

During my recent interview with Todd Nelson for the Movers and Shakers section of the Star Tribune, I had the opportunity to discuss a number of things happening at d.trio, including what is an exciting new chapter for us. We are celebrating our 20-year anniversary and we’re entering a new [...]

Over the years, my creative team and I have had many discussions about what sparks and engages the creative mind to produce ideas. One theme has come up repeatedly, and it deserves to be shared. Anyone who is not tasked with “making things” everyday may be under the impression that [...]

As I was on my vacation skiing in Colorado, I rode to the top of one of the peaks to ski above the tree line. Conditions were not great – it had started to snow and the clouds were lowering as the wind came up. Approaching the top of the [...]

We recently took the Clifton StrengthsFinder test to see where everyone in our agency has strengths. The idea behind this is to focus on the positives, and I love that. Each one of us has something unique to give – but those attributes might not be obvious or top-of-mind in [...]