cat[&]tonic

Moving and Shaking

During my recent interview with Todd Nelson for the Movers and Shakers section of the Star Tribune, I had the opportunity to discuss a number of things happening at d.trio, including what is an exciting new chapter for us. We are celebrating our 20-year anniversary and we’re entering a new [...]

By |April 12, 2020|Categories: General|

Why marketing creatives need constraints

Over the years, my creative team and I have had many discussions about what sparks and engages the creative mind to produce ideas. One theme has come up repeatedly, and it deserves to be shared. Anyone who is not tasked with “making things” everyday may be under the impression that [...]

By |March 10, 2020|Categories: General|

Why marketing can be like skiing in a whiteout

As I was on my vacation skiing in Colorado, I rode to the top of one of the peaks to ski above the tree line. Conditions were not great – it had started to snow and the clouds were lowering as the wind came up. Approaching the top of the [...]

By |February 10, 2020|Categories: General|

Skills sharing through StrengthsFinder

We recently took the Clifton StrengthsFinder test to see where everyone in our agency has strengths. The idea behind this is to focus on the positives, and I love that. Each one of us has something unique to give – but those attributes might not be obvious or top-of-mind in [...]

By |January 20, 2020|Categories: General|

2019 ANA ECHO Awards

Another season of judging the ANA ECHO Awards has come and gone. And, it was a little underwhelming at that. After 15 years I never know what to expect. In the early days, it was all about creative/copywriting, list and results for direct marketing campaigns. We’d sit in cramped quarters, [...]

By |December 15, 2019|Categories: General|

Prepping your Sales Team for Marketing Leads: 3 Pitfalls to Avoid

Even the best companies can struggle with getting separate departments in their organizations to work together to accomplish the same objective. This is especially true with marketing and sales—entities who have historically operated in their own separate silos. The breakdown tends to occur as each department works independently toward their [...]

By |August 10, 2019|Categories: B2B Marketing, General|

An Ode to Partnership

Owning a business is hard. Owning a marketing business is dog years hard. You need grit and persistence plus a sense of humor and people who support you and challenge you by your side. From this perspective, I believe I am absolutely blessed to have had a marketing business with [...]

By |April 11, 2019|Categories: General|

B2B sales and marketing – why sales and marketing should work together for best results

Being in the marketing industry, we get in the habit of anticipating trends and important changes in industries. One of the shifts happening is that business-to-business (B2B) sales and marketing strategies that have typically been treated as separate, need to work together more than ever. B2B sales is a different [...]

By |March 10, 2019|Categories: B2B Marketing, General|
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