Author: Danette Knickmeier

A fun (and cheap) way of showing your customers you care

We all expect (and receive) confirmation emails from companies after we’ve placed orders from them online. What we don’t expect, usually, is anything but basic “thanks for your order” or “your order has been shipped” messages. That’s always been good enough for me. But occasionally, they come with a little [...]

By |January 22, 2019|Categories: General|

Should You Outsource Your Marketing Efforts?

As a marketing agency, you might think d.trio’s default answer to this question is a resounding “yes!” But, that’s not how we roll. We are much more interested in partnering with organizations who really need us, rather than pushing our services on anyone and everyone who has a marketing budget. [...]

By |December 18, 2018|Categories: B2B Marketing, General|

Drinks anyone?

Most agencies have a tendency to follow the mantra “Work Hard, Play Hard.” And we are no different. We hunker down and work hard every day to meet the challenges and deadlines that come with taking on marketing projects for our clients. What does make us different, though, is that [...]

By |November 30, 2018|Categories: General|

Guerrilla Marketing in the Cornfields of Iowa

I recently participated in my first-ever RAGBRAI. Anyone who rides bicycles or is from the state of Iowa is familiar with this event. Now in its 46th year, the Register’s Annual Great Bike Ride Across Iowa is a gathering of around 10,000 cyclists who ride their bikes for 7 days [...]

By |August 22, 2018|Categories: General|

A marketer’s dilemma – curmudgeon or free spirit

I occasionally see a bumper sticker that says “Question Everything”. It usually appears on cars with other bumper stickers that say things like “Coexist” and “Be the Change You Want to See” and “Bernie Sanders 2016”. I love those cars, by the way. My takeaway on this somewhat ambiguous, yet [...]

By |July 26, 2018|Categories: General|

What happened to memorable taglines?

There is no question that marketing and advertising play a big role in our everyday lives—especially big brands that seem to be everywhere. And one key component to a successful brand is a good tagline. I was recently reminded of this when, halfway through April, Minneapolis got a huge weekend [...]

By |May 15, 2018|Categories: General|

Confessions of a reluctant marketer

I recently read Let My People Go Surfing by Yvon Chouinard, the founder of clothing and gear company Patagonia. (Full disclosure: I can’t take full credit for my brilliant article title—I was inspired by the subtitle of Chouinard’s book: Confessions of a Reluctant Businessman). Chouinard is an outdoor enthusiast and [...]

By |April 25, 2018|Categories: General|
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