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Need ideas for improving your team? Read this book.
It’s no secret that great teamwork is crucial to the success of any organization. Also not a secret—it doesn’t always come easy. We humans are complicated creatures. We all have different personalities, ideas, thoughts, strengths, and weaknesses. When you put all those differences together in a workplace environment, things can [...]
A beginner’s guide to content marketing
Content marketing is all the buzz these days. And for good reason. Consumers, and even businesses, don’t want to be sold to anymore—they want to ask a question that addresses a specific need or problem and find a solution on their own terms. For businesses who have an answer to [...]
Marketing Automation in the B2B Space
As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their world after we sign up for a newsletter or make a purchase; wish us a happy birthday with a special [...]
Subtle Marketing with a Big Impact
I recently experienced an incredibly moving form of marketing from an unlikely source. I didn’t even realize it was happening at first, but it had a profound effect on me. A few weeks ago, I was perusing Netflix for a new series to watch. I didn’t want anything too deep [...]
Hey…we were here first!
We recently learned that “Minneapolis advertising powerhouse Fallon” (as the Star Tribune likes to call it) will soon be moving in across the street. That means 200 more “agency” folks will be wandering around the North Loop neighborhood—or what one of Fallon’s bigshots referred to as “a young, killer neighborhood”. [...]
Some considerations for adding marketing to your B2B sales plan
I recently read an article about the changing dynamics between agencies and clients written by an entrepreneurial advisor named David C. Baker. He made a few points that really resonated with me. His first point was that there are smarter people in marketing firms than ever before. As a person [...]
How taking a sabbatical made me a better employee (and person)
Last spring I had a crazy idea. I wanted to take an extended period of time away from my everyday life and see the world. Why? Partially because I wanted to, well, see the world. But also because I thought it would make me a better person—both personally and professionally. [...]
A fun (and cheap) way of showing your customers you care
We all expect (and receive) confirmation emails from companies after we’ve placed orders from them online. What we don’t expect, usually, is anything but basic “thanks for your order” or “your order has been shipped” messages. That’s always been good enough for me. But occasionally, they come with a little [...]
Should You Outsource Your Marketing Efforts?
As a marketing agency, you might think d.trio’s default answer to this question is a resounding “yes!” But, that’s not how we roll. We are much more interested in partnering with organizations who really need us, rather than pushing our services on anyone and everyone who has a marketing budget. [...]
Drinks anyone?
Most agencies have a tendency to follow the mantra “Work Hard, Play Hard.” And we are no different. We hunker down and work hard every day to meet the challenges and deadlines that come with taking on marketing projects for our clients. What does make us different, though, is that [...]
