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A low-risk way to quickly grow your marketing team
The number and variety of tasks you and your team of marketers are responsible for in any given day is mind numbing. There’s a reason the marketing department is called the junk drawer of an organization. But when you ask for help, your boss says “maybe next year”. So maybe [...]
Say this, not that
9 examples of using data insights to connect with customers In our recent research paper we used data from the Resonate Ignite Platform to pull a Personal Values Report on people who do their banking in different places. The goal of that paper was to help bank marketers learn [...]
Glossary of Creative terms
A down and dirty guide to help non-designers communicate with actual designers If you’re not formally trained in design but need to communicate with designers who speak in what sometimes feel like a foreign language, this article should help clarify some things. It should also serve as a reminder that, [...]
6 reasons to find a creative hobby
Those of us who work in marketing know it’s an interesting, fast-paced, challenging, and mostly fun industry to work in. We’re always learning and solving problems. We get to influence business and culture and express our creativity in a bunch of ways. And we get to meet and collaborate [...]
A digital transformation roadmap for B2B marketers
B2B buyers are just like everyone else—they put their pants on one leg at a time and they expect top-notch digital experiences from the companies they buy those pants from. You know who else they expect those experiences from? You. The vendor who wants to sell them something. Why then, [...]
Tips for writing an effective creative brief
Ah, the humble creative brief. It’s an important tool in every agency’s tool belt, but it can take many different forms. Having worked at several agencies over the course of my career, I’ve seen almost as many versions as there are colors in a PMS book. This, by the way, [...]
Tips for manufacturing marketers on creating great content
Marketing content is a big deal, according to a recent research report from The Manufacturer and Intergage. How big? 80% of respondents to the survey, who are manufacturing marketers like you, said they would invest mostly in content marketing over the next 12 months. That means your competitors are doing [...]
Corporate Lingo and SEO: It’s all about balance
I like marketing because it’s a delightful combination of art and science. When our team creates marketing art (something unique and meaningful for an audience) from which that audience gets joy (or value, in the case of marketing), I know I’ve done my job. But without science—in the form [...]
Need to connect with B2B buyers? Start here.
First impressions in marketing (and in life, for that matter) have always been a big deal. You could argue they’re even a bigger deal today due to the plethora of available marketing channels. If you’re on a marketing team in a B2B company and you want to connect with your [...]
Tips for finding effective B2B prospecting email lists
Your B2B salespeople have been utilizing the benefits of email since the beginning of time (well, since the beginning of emails). And for good reason. They use it to craft personalized messages for people who may not even know your company exists. And it’s relatively inexpensive. But there’s a big [...]
