Author: Danette Knickmeier

Need ideas for improving your team? Read this book.

It’s no secret that great teamwork is crucial to the success of any organization. Also not a secret—it doesn’t always come easy. We humans are complicated creatures. We all have different personalities, ideas, thoughts, strengths, and weaknesses. When you put all those differences together in a workplace environment, things can [...]

By |July 21, 2020|Categories: General|

A beginner’s guide to content marketing

Content marketing is all the buzz these days. And for good reason. Consumers, and even businesses, don’t want to be sold to anymore—they want to ask a question that addresses a specific need or problem and find a solution on their own terms. For businesses who have an answer to [...]

By |November 11, 2019|Categories: General|

Marketing Automation in the B2B Space

As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their world after we sign up for a newsletter or make a purchase; wish us a happy birthday with a special [...]

By |October 14, 2019|Categories: B2B Marketing, General|

Subtle Marketing with a Big Impact

I recently experienced an incredibly moving form of marketing from an unlikely source. I didn’t even realize it was happening at first, but it had a profound effect on me. A few weeks ago, I was perusing Netflix for a new series to watch. I didn’t want anything too deep [...]

By |July 20, 2019|Categories: General|

Hey…we were here first!

We recently learned that “Minneapolis advertising powerhouse Fallon” (as the Star Tribune likes to call it) will soon be moving in across the street. That means 200 more “agency” folks will be wandering around the North Loop neighborhood—or what one of Fallon’s bigshots referred to as “a young, killer neighborhood”. [...]

By |June 10, 2019|Categories: General|
Go to Top