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Tips for finding effective B2B prospecting email lists
Your B2B salespeople have been utilizing the benefits of email since the beginning of time (well, since the beginning of emails). And for good reason. They use it to craft personalized messages for people who may not even know your company exists. And it’s relatively inexpensive. But there’s a big [...]
Highlights from the 2020 MarketingProfs Conference
The annual MarketingProfs B2B Conference has been happening for a whole bunch of years (the exact number, I’m not sure). This year, it was different in two distinct ways. 1) It was virtual, and 2) I got to be there. Here’s a synopsis of what I saw and what I learned. [...]
11 lessons I’ve learned from 20 years of agency life
This summer marked my 20th year in the agency world. I could probably write a book about all the stuff that’s gone down since that day I started as a bright-eyed account executive at a small agency in a St. Paul suburb. Coming from the corporate side of things, I [...]
Need ideas for improving your team? Read this book.
It’s no secret that great teamwork is crucial to the success of any organization. Also not a secret—it doesn’t always come easy. We humans are complicated creatures. We all have different personalities, ideas, thoughts, strengths, and weaknesses. When you put all those differences together in a workplace environment, things can [...]
A beginner’s guide to content marketing
Content marketing is all the buzz these days. And for good reason. Consumers, and even businesses, don’t want to be sold to anymore—they want to ask a question that addresses a specific need or problem and find a solution on their own terms. For businesses who have an answer to [...]
Marketing Automation in the B2B Space
As consumers who make purchases online, we’ve come to expect certain experiences from the stores and service providers we engage with. Those experiences include messages that welcome us to their world after we sign up for a newsletter or make a purchase; wish us a happy birthday with a special [...]
Subtle Marketing with a Big Impact
I recently experienced an incredibly moving form of marketing from an unlikely source. I didn’t even realize it was happening at first, but it had a profound effect on me. A few weeks ago, I was perusing Netflix for a new series to watch. I didn’t want anything too deep [...]
Hey…we were here first!
We recently learned that “Minneapolis advertising powerhouse Fallon” (as the Star Tribune likes to call it) will soon be moving in across the street. That means 200 more “agency” folks will be wandering around the North Loop neighborhood—or what one of Fallon’s bigshots referred to as “a young, killer neighborhood”. [...]
Some considerations for adding marketing to your B2B sales plan
I recently read an article about the changing dynamics between agencies and clients written by an entrepreneurial advisor named David C. Baker. He made a few points that really resonated with me. His first point was that there are smarter people in marketing firms than ever before. As a person [...]
How taking a sabbatical made me a better employee (and person)
Last spring I had a crazy idea. I wanted to take an extended period of time away from my everyday life and see the world. Why? Partially because I wanted to, well, see the world. But also because I thought it would make me a better person—both personally and professionally. [...]
