The future is now
As part of our agency network affiliation, a study on the future state of agencies from Essence Global – a data and measurement-driven agency – was recently shared with d.trio. Essence Global surveyed approximately 50 advertising and marketing experts with a diverse background of industry expertise regarding their expectations on [...]
Everybody’s talking. Few are resonating.
Every single piece of communication we receive these days is COVID-19 related. Everybody has something to share – whether it’s an email from your favorite retailer on how they’ve improved their cleaning and security process or a Facebook post from a restaurant with a new take and bake meal kit. [...]
Crystal Ball Thinking
The world is changing at such a rapid pace that it’s hard to imagine what six days from now will look like to say nothing of the next six months or even years. As marketers, we’ve always used historical information, current trends and a futuristic mindset to guide our business [...]
We’re all in this together
Having grown up in remote western North Dakota, I feel like, except for the hours I was in school, I spent the first 18 years of my life social distancing. But at d.trio, like most companies, our team runs the board on how we’re reacting to and coping with the [...]
Partner with the USPS for big “returns”
When I started in direct marketing, a meeting with the United States Postal Service (USPS) wasn’t high on my list of things to do. It was often a painful discussion between a creative agency trying to think outside of the box and a postal rep trying to push them back [...]
Think Before You Tap/Click
I recently worked on an email phishing tip sheet for a client. As I read through the document, I was applauding myself for following all the best practices to avoid scams. But in the last two weeks, I’ve been a recipient of some pretty darn good-looking frauds. Emails that gave [...]
The Benefits of Taking a Day Off
It’s vacation season – the annual event in which employees vie against each other for precious days off in an effort to use up all their vacation days before they expire at the end of the year. Everyone that is except my colleague Tim. With two young boys at home [...]
Put a stamp on it.
Let’s face it – we’re inundated by emails. It’s estimated that over 280 billion emails are sent and received every day. Some days, I think I’m cc’d on every single one of them. With all of these electronic messages zipping back and forth, it’s easy for your communication to get [...]
Sandwiches with a mission
Marketing is largely about supporting brands you connect with on an emotional level. These days, people care more than ever about what's behind the companies they support and may be more likely to patronize a brand with a mission that resonates with them. Having a strong mission or POV can [...]
Characteristics of an Account Manager. Or, why we won’t let your brand drive drunk.
I recently had lunch with a client who likened my Account Management style to someone who wouldn’t let another person drive drunk. I’d wrestle the car keys away and call them an Uber. He later mentioned that I willingly offered up opinions that differed from his own creative direction and [...]